Patience of a saint

Sanctum sanctorum

At this time of year, every year, I write more about tumbleweed than tours. Tumbleweed becomes my emoticon of choice on Skype, and for a few fleeting seconds, I pity our gatherers out there on St. Peter's Square. December is grim, it's cold, Christmas markets are either Chinese or Bangladesh, Romanian beggars dress up as Santa Claus, and all things festive seem to forget all about Rome. The economic void doesn't stop at Santa, however, it takes ten more weeks for tour sales to show signs of life. Our love of low season was done to death in recent arctickle Winter hate, so there is nearly nothing new to see here about seasonal regret.

Each December, we plan as best we can. We reflect upon things done, not done, and in perpetual progress. Core web projects take at least three months to go live from the drawing board, just add another couple to be out of the woods and looking forward. Major changes to how we manage business online must be dealt with in low season. Toying and tinkering with booking workflow and content management in high season costs time and money, it's self-sabotage and there are no two ways about it. Who in their right mind would take such a blatant risk? It's a no-brainer for experienced technical managers whose task it is to convince their non-technical superiors how to think. We're all interested in making a profit, but it must come secondary to sanity when a clarion call of "let's change everything and make more money" comes out of nowhere and threatens the system.

While low season can be a trying time for tourism industry professionals, it's the right time to sit down and discuss how best to progress before the next high season swings into action. The addition of new and decisive structures on the cusp of high season is high risk, and it irks me when sales agents pressure bosses into making changes at the worst possible time.

Is there a solution to this madness? Intellectual pall bearers can only do so much, so in the name of good business let's carry the can... carpe diem!

Published on December 10th, 2014
© When In Rome Tours, article provided by Cajes.

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